The Smart Man's Guide
Would a Smart Man Buy a $1 Million Diamond Ring From Costco?
Costco’s recent diamond engagement ring PR stunt is exactly why we started Smart Carat. While it does illustrate that buying diamonds online is a better value than purchasing them at a traditional brick and mortar jewelry store — something Blue Nile proved years ago — people shouldn’t have to be limited to looking at images and then clicking “Buy” the same way they would when purchasing shoes online.
At SmartCarat.com, you can still look at images and click “Buy” at your leisure, but we recommend scheduling a complimentary consultation with one of our Certified Gemologists who will walk you through the process and explain every facet of the individual stone you are considering. Connect via video chat, phone or even in person if you live in New York, and let us help you discover and create the exact piece that you both want rather than some ring added to your online shopping cart along with the Costco 2 gallon jar of mayonnaise.
However, if you do want the exact same ring that Costco is offering for $1 million, we can offer it to you for less AND you won’t have to say you bought it from a giant warehouse.