Why learning from a combination of our education section and one of our expert gemologists is the best way to go.
When buying diamond jewelry or loose diamonds online, it is essential to compare diamond prices between different online suppliers in order to ensure that you have selected the best deal possible. It is important to understand what affects diamond prices.Learn More →
A certificate is a blue print of a loose diamond. Wholesalers, retailers, and consumers alike know a certificate as either a diamond grading report or diamond dossier. A certificate will tell a diamond's exact measurements, weight, cut and overall quality.Learn More →
Learn from one of our top gemologists as he exposes some of the most common myths about buying diamonds.
A diamond's cut is not only about its shape, but how effectively it can return light back to the eye. A well-cut diamond will appear very brilliant; while more poorly cut stones can sometimes appear dark and lifeless, regardless of the color or the diamond's clarity.Learn More →
Clarity refers to the presence and area of impurities, blemishes or other identifying characteristics within a diamond. Clarity characteristics are what make every diamond completely unique. There are no two diamonds that will have exactly the same inclusions in the same location.Learn More →
Carat is a term that refers to the weight of a diamond. Before the twentieth century, diamonds were measured by using the carob seed that is small and uniform and served as a perfect counter weight to the diamond. It is those original carob seeds which are the origin.Learn More →
When shopping for a diamond, it is generally preferred to have the least amount of color possible. Diamond color is divided into five broad categories. Diamonds that are of the very highest purity are totally colorless, and appear a bright white.Learn More →